Settler Snapshot

Values Snapshot

You’re a Settler
Grounded. Loyal. Oriented toward stability, familiarity, and belonging.

 What This Snapshot is telling you.

This values snapshot isn't a diagnosis or a personality label.
It doesnt tell you how to live or who to be.

It explains how you experience the world - what fulfils you psychologically, what gives you energy, and what matters most to you at this stage of your life.

Values operate quietly in the background.  They shape how situations feel, how decisions land, and whether life feels coherent or draining, often long before we consciously name what's going on.

This snapshot offers a clearer language for understanding that experience.

 Values and how we experience life

We don’t all experience life in the same way.

We each make sense of the world through a values lens — the way we interpret what matters, what feels right, and what feels satisfying or meaningful.

 Values research*  identifies three distinct ways people experience the world — often described as different worldviews.  These worldviews reflect different deep psychological needs we all have  that shape how people experience life.  

All three exist across society, families, relationships, and workplaces. None is better than another. They are simply different ways of experiencing the same world.

This is why two people can be in the same situation — at home, at work, or in a relationship — and walk away feeling very differently about it.
Not because one is right and the other is wrong.

But because they are responding to different inner needs.

How values shape experience.

Some people are primarily motivated by achievement, progress, and recognition.
Others are driven by meaning, ethics, and authenticity.

As a Settler, your experience of life is shaped by a different set of needs.

Settler needs are oriented toward:

  • stability and predictability
  • familiarity and continuity
  • belonging and connection
  • feeling safe, grounded, and secure in your world

 
This doesn’t make you resistant to change or lacking ambition.
It means your psychological fulfilment comes from stability, familiarity, and a sense of belonging.

That’s not a limitation or a value judgement.
It’s simply how your inner motivation system works.

 As a Settler, this is how life often feels

You’re likely to feel most at ease when:

  •  life feels steady and predictable
  • relationships feel dependable and familiar
  • there’s a clear sense of where you belong
  • routines and roles provide reassurance rather than pressure

You tend to notice when something feels off — especially when stability or continuity is disrupted, even if others seem unfazed.

You may struggle to stay engaged with:

  • constant or poorly explained change
  • situations that feel uncertain or unsettled
  • expectations that disrupt what feels familiar or secure
  • pressure to adapt before you feel ready

This isn’t reluctance or fear.
It’s information about what matters to you
 

 Why values differences matter

You don’t experience life on your own.

The people around you— partners, colleagues, family
— may be responding through a different values lens, even when you’re facing the same situation.

This is why:

- change can feel exciting to some and unsettling to others
- reassurance can matter more to you than others realise
- m
isunderstandings can arise despite good intentions
 
What feels stabilising or comforting to you may not register in the same way for someone else — and vice versa.

It’s not about who’s right or wrong.
It’s about different psychological needs shaping how people make sense of the same situation.

The Three values worldviews

Values research*  describes three distinct values worldviews,  referred to as:

Settler, Prospector, and Pioneer.

These terms don’t describe personality types or life stages.
They describe different sets of deep psychological needs that shape how people experience life, interpret situations, and decide what matters.

The table below shows how these three values worldviews tend to experience the same aspects of life differently.

There’s no hierarchy here.  None is better or worse.

They are simply different psychological priorities shaping how life is experienced.

The table below contrasts life attributes across Settler, Prospector and Pioneer Groups.  it illustrates  their very distinct worldviews.

This is settler:

Life attributes: Settler (You)ProspectorPioneer 
Core needSafety and belongingRecognition and successMeaning and connection
Main questionIs it safe?Am I winning?Does it feel true?
The right way to beKeep things stableBe admired and successfulStay curious and open
Doing the right thing means…Follow the rulesDo what’s effective or popularAct with honesty and ethics
At workKeep it steadyHit goals, show resultsTry new things, explore better ways
Preferred brandsTraditional, trustedHigh-status, visibleThoughtful, ethical, useful
Who they listen toFamily, familiar voicesExperts, influencersExperience, trusted peers
I really don’t like…Feeling unsafeFailingBeing bored
When there’s a problem…“They should fix it.”“Let’s fix it fast.”“Let’s figure it out together.”
View of bad things“It always happens to us.”“I’d rather not think about it.”“We’ll work through it.”
Why they buy thingsNeed or habitTo reward themselvesBecause it matters or intrigues them
What they want mostStabilityStatusPurpose
Would like more of…Familiar comfortProgress and growthConnection and ideas
Identity comes from…Roots and belongingAchievement and imageBeliefs and integrity
 

Making sense of what you’ve just seen

Seeing these differences side by side often explains things people have felt for years but couldn’t quite put into words. 

It helps make sense of why for a Settler:

  • certain changes feel disproportionately unsettling
  • reassurance feels essential rather than optional
  • situations that look “fine” to others don’t sit easily with you

This isn’t about incompatibility or failure. 
It’s about different psychological needs responding to the same reality.

For many Settlers, this is the moment they realise:

“I’ve been reacting from my values — even when I didn’t know that’s what was happening.”

That recognition alone can shift how you see past experiences — and how you approach future ones.

 The hidden influence of values

Your values don’t switch on and off depending on circumstances.  They are always at work, shaping how life feels from the inside.


When your lived experience aligns with your values, life tends to feel:

  • steady
  • grounded
  • reassuring

Effort feels manageable. Decisions make internal sense.

When that alignment is missing, it starts to wear you down.  For a Settler, when needs around stability, familiarity, and belonging arent being met for too lon, the impact doent stay abstract. 

It can show up as: 

  • unease or low-level anxiety
  • fatigue from constant adjustment
  • resistance to change you can’t quite explain
  • a longing for things to settle
  • feeling unanchored or out of place


This doesn’t mean something is wrong with you.
It means an important 'need' is no longer being met — and that matters.

Why this insight matters

Understanding your values doesn’t require turning everything upside down.

It gives you language for what you’re already experiencing — and permission to take those signals seriously.

When Settler values are brought back into alignment:

  • calm returns
  • confidence steadies
  • effort leads somewhere that feels safe and worthwhile

Purpose stops feeling abstract and you feel in the flow ... happy !

Well being becomes something you experience — not something you force.

This is where values move from being interesting information to something genuinely life-shaping

 Want to learn more?

This snapshot gives you a literal 'Snapshot' of your Settler Values — not the full picture.
If you’re curious to go deeper, you have two options.

Both are simply ways to help you understand 'what makes you tick' from the inside out. 

A Midlife Values Q&A Chat 

A focused, personal conversation where you can ask questions and explore what this means for you

The Pioneer Values Deep Dive Report

A detailed report with further insight and data into how your values shape your decisions, energy, and sense of fulfilment.

*Based on proprietary values research developed by Cultural Dynamics and held by Heed Inc.


Published on January 9, 2026